
About 9 years ago a
thought popped up in my head.
I wanted to start a blog to share my own thoughts
about the habits I had started to change and about personal development.
So I went online and
quickly set one up just for fun and hoped I would get maybe a couple hundreds
of readers over time.
Things went a bit better
than that. Two of my early articles on social skills quickly took off on social
media sites that were popular at the time like Digg and Delicious and tens of
thousands of readers poured in during just a few days.
So I thought that I
should probably take this a bit more seriously. I started to read a lot more
than I had already done. I set up a weekly posting schedule and I started to
work more the technical side and on how to get good results on social media and
in search engines.
Today, in 2016, this
website has about 1 million monthly readers and for the past few years I
have been able to do this full-time.
Since my start back in
2006 I have made many mistakes. Had setbacks. Made some big progress.
So in this article I’d
like to share the answer to one of the most common questions I get in my inbox:
How do I create a
successful blog or website?
Here are 32 of the best
tips that I have learned during the past 9 years about just that (+ a special 63% discount offer on web
hosting).
Note: Some of the recommend services in this article are linked
to via affiliate links which means I’ll earn a commission if you purchase that
particular tool or product. If you do, I thank you for supporting me and this
website.
1. Find a good name and
domain name.
Your domain name is what
you type into the address bar to go to a website. In my case it’s for example:
www.positivityblog.com
But how do you find a
good domain name and name for your website?
Well, here’s how I did
it:
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I figured out a topic for
my blog. In my case it was positivity and
personal development.
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I brainstormed names. After finding the topic I took maybe 30 minutes with a pad
and paper and brainstormed possible names.
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I discarded a handful of
names. Some because they felt too generic and
boring to me. Others because they didn’t describe what the website was about
that accurately.
In the end my choice narrowed down to the one I found to be simple to remember and that captured the spirit and topics of what I wanted to write about.
In the end my choice narrowed down to the one I found to be simple to remember and that captured the spirit and topics of what I wanted to write about.
2. Get web hosting.
After you have found your
own name or best candidate you need to go and register it online. You can do
that at a web host where you’ll also get hosting space so you can store the
blog posts, files, images, videos etc. that all together is your website.
One of the most popular
and most often recommended web hosts – by for example WordPress and Pat Flynn
of Smart Passive Income – is Bluehost.
It’s also very simple to
get started there since they have a 1-click automatic WordPress installation.
WordPress is the free software I use every day to easily create and manage my
websites and publish content in the simplest way available today.
Bluehost has been kind
enough to give all Positivity Blog/Newsletter readers a limited time offer. Use
the link below to get a 63% discount on your web hosting + a free domain
name.
3. Find a good look for
your website.
After you have registered
your domain name, setup your hosting account and created your website by using the
one-click install of WordPress it’s time to find a look for it.
You do that by choosing a
theme. There many free ones to choose from in your WordPress control panel.
There are also premium
themes that tend to be more professional and include more useful functions.
I’ve used the premium theme called Thesis since
2009 and am very happy about how it has:
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Helped me to create the
clean and quick loading look of my website.
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Made it easy to publish
articles with great and easy-to-read typography.
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Built in responsive
design so it looks good no matter if someone reads it on a laptop, tablet or
smart phone. This is also important to rank high in Google mobile search results.
A really good premium
theme alternative to Thesis is the Genesis Framework. It’s very popular and
is used by many top blogs.
4. Start creating the
content you are passionate about and share it with the world.
Now, after you have set
up the basic technical stuff it is time to ask yourself: what do people want
from a website?
If you ask me the answer
is simply value.
From a website like mine
they want the best and most practical personal development advice that can help
them to improve their lives.
From a humor website they
might want the funniest videos or comic strips. From a history website they
probably want history told in an engrossing and entertaining way.
So value can come in many
forms based on what niche your website is in.
The key to creating a lot
of value no matter what your website is about is to write, podcast or record
videos around one of your passions or biggest interests in life.
By doing so you’ll automatically
do a better job and you’ll keep creating better and better content over time.
And you won’t get tired or bored and quit so easily before your website takes
off.
5. Find powerful topics
to write about.
No matter if you write,
podcast or create videos you want to do it around topics that are important not
only to you but to other people too.
But how do you create
content that is more likely to help a lot of people and take off on social
media for example?
Two things that have
worked for me are:
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What do readers and the
people you met in real life ask you about? Answer common questions you get from the people you met online
and in real life in your content. If a few people have asked you about the same
thing then there are likely a whole lot more in your readership that would like
to know the answer.
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Share your solutions to
the biggest problems or challenges you have faced. People are often quite similar. So if you can share what has
helped you to overcome one of your biggest problems or challenges in life then
there is a pretty big chance that it will resonate with a whole lot of other
people too.
6. Go the extra mile.
Write a longer blog post
than most people may do. Or do a more in-depth podcast.
My most popular articles
are mostly the ones I have poured a lot of time into and that are quite long.
These articles also tend to do the best on Google because they are simply some
of the most in-depth sources on the topic you can find online.
So do the work most
people won’t do. I could for example have written just 10 quick tips for this
article but decided to go much further than that.
Doing my best and going
the extra mile that many simply won’t has – not every time but quite often –
brought me many, many readers over the years.
7. Spread the word about
your website.
OK, so you got your
website up. You got some valuable content published. Some readers may start to
trickle in.
But how do you spread the
word about your website to really start building your audience?
Well, I got lucky with a
couple of social media mentions early on (although the articles that got
mentioned were very useful and I did go the extra mile with them).
But what can you do to
spread the word if that doesn’t happen early on?
One of the best way I
have found to get readers that very likely to enjoy your content and stick with
you for quite a while is to guest post on other blogs in your niche.
How do you do it?
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Make contact. Do some googling and simply contact other people in your
niche that say that they are looking for guest posts.
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Write something that fits
the website owner’s wishes. And you think is a
good match for his or her audience.
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Make it easy for the
person you are guest posting for. Don’t forget to
edit and proof-read and perhaps even format the post before you send it to the
website. Make it as easy as it can be for the website owner to just cut and
paste the article and hit publish. I used to publish guest posts on The
Positivity Blog maybe 6 years ago and I loved it when people did that. I did
not love it when people sent me lazy drafts and hoped I would do the cleanup.
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Go the extra mile here
too. Write a long and in-depth article if possible, don’t just
do the minimum amount of work required. You’ll make the person you are guest
posting for happy. And the post will likely rank better in search engines and
get more social media mentions.
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Make it easy to become a
regular reader. When readers want
to check out your site after reading the guest post then make it easy for them
to become a regular reader. You can do that by setting up an email newsletter…
8. Start a newsletter.
People sometimes ask me
what I would differently if I started all over again today. Well, one of the
things I would do and the biggest mistake I made in the first few years was to
not start an email list sooner than I did.
You see from 2006 to the
start of 2010 only used blogging for my business.
Then in February of 2010
I finally took the advice many had given me and added an email list to my
website.
And I am very glad I did.
Here are the huge
benefits I have experienced in the past years from having an email list:
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Engagement shot up. I usually get more comments, feedback and personal and
inspiring stories from my readers when I send an email newsletter compared to
any blog post I put up on my website.
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Blog readers and shares
increased. A simple thing you can do is to let your
newsletter readers know when you have a new blog post published. And to simply
ask them to share it if they like it. I have found this to have a big and
positive effect.
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Sales shot up. When I send out an email about a new product or a special
offer I usually get double the sales or more compared to when I put up a blog
post with the exact same content. And most of my weekly sales of my own
products nowadays – probably 70% or more – come from the emails I send out.
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I’m less affected by
outside influences. Your popularity in
Google search results and in social media will likely go up and down. They
certainly have for me during these years. And that can have a big impact on
your income and your overall success online no matter what your goal is.
But an email list is yours. It is not something another company can reduce or take away from you. The email list is a form of security for you and your small business in an online world where things can quickly change.
But an email list is yours. It is not something another company can reduce or take away from you. The email list is a form of security for you and your small business in an online world where things can quickly change.
So how do you start an
email list?
I recommend letting
another company manage your email list. It will cost a bit if you get a lot of
subscribers. But it is worth it because then you get someone who really knows
what they are doing and the time and work you have to invest will be minimal.
I have used aweber.com –
maybe the most popular email list company – since 2010 for my email lists and
things have worked very well.
It’s also very simple to
start an email list there, it took me maybe 30-60 minutes to start my
Positivity Newsletter that now has tens of thousands of subscribers.
9. Add an email
subscription lightbox/popup for your newsletter.
So you’ve created an
email list for your website. Now, how do you get people to join your
newsletter?
I recommend a sign up
form in the sidebar of the website and on your Start Here page.
I also suggest adding an
email signup lightbox. That’s the small notice you may have seen pop up or fade
in on my website and many others where you get an quick invitation to join an
email list. If you have joined Aweber then they have a free and simple way to
add a lightbox to your own website.
Now, I know some are
hesitant about adding one of these to their website because they think people
will hate it or get mad with them for it.
That has not been my
experience. I’ve had one for many years and only had a handful of complaints
(while many thousands of people have used it to join the newsletter).
I do follow these two
rules though to not make the lightbox annoying:
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It shows up after a
visitor has gotten some time to start reading my material, so after about 30-60
seconds.
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It only shows up once per
visitor (and not every time they visit the website).
10. Engage by using
social media.
Setting up profiles for
your website on the biggest social media websites like Twitter, Facebook,
Instagram, LinkedIn etc. and sharing your content there and engaging with your
readers can also bring in many new visitors to your website.
If you don’t have much
time to spare each week choose just one social media website to focus on. You
may get bigger returns from doing that than trying to cover all the big social
sites and getting stressed out and spending too much time on this instead of
creating new content.
Use the buttons you get
by installing Easy Social Share Buttons (see tip #11) to make it easy for your
audience to share your content with friends and followers on social media or
via email.
11. Set up a Start Here
page.
When people arrive at
your blog via the homepage or an article that they found via Google or Facebook
for example they are just thrown in there. They may be confused about where to
go next.
So make it easy and help
them focus on your best content and what to do next.
One good way to do that
is by setting up a Start Here page (I use this instead of an about page, since
I think it makes it easier for the new reader to find a starting point).
Here’s what’s on my Start
Here page:
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A quick summary of what
this website is about.
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A quick summary of who I
am.
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A list of some of my best
and most popular articles.
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An introduction my
premium courses.
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A few sign up forms for
my email newsletter sprinkled throughout the page.
12. Add the best plugins
to quickly build an even better website.
When you use WordPress
then you can customize the functions and look of your website even more to make
it a better experience both for you and for your audience.
You do that by adding
small programs called plugins to your website. Most of them are free.
Here are my 5 most
valuable plugins that I use on my website (the first three can easily be found
in the plugin area of your WordPress control panel):
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Akismet – the more popular your website becomes the more spam
comments your articles or posts will receive. This one keeps the spammers
filtered away.
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Fast Secure Contact Form – I use this on my contact page so people can email me but
at the same time it prevents automatic spam emails from being sent to my inbox
(you can in my experience get a lot of that if you don’t have a filter like
this).
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W3 Total Cache – Absolutely essential. This is a plugin that will make
your website load faster and put less stress on your hosting account. It’s very
important to have it to prevent your website from crashing when one of your
articles or other content goes viral on social media or is mentioned on a
popular website and many thousands of visitors may pour in quickly.
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Easy Social Share Buttons – This one is the best social media plugin I have found.
You use it for adding the buttons you see on just about every website so your
readers can share your content on social media like Facebook, Twitter and
LinkedIn. A premium plugin but it only costs $14. Well worth it since it loads
faster and looks better than the previous free ones I used to use.
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Ninja Popups –
The best $20 I’ve spent on my website in 2015. This one lets you create a popup
windows that show up in front of your content and can help you readers to sign
up for your newsletter, share your website on Facebook and many other things.
It helps me to add about 30% more new email subscribers a day to my Positivity
Newsletter. To not annoy people, be sure that his window is only shown once for
each of your readers.
Keep the number of
plugins you use down. The more you have the slower your website will load for
your visitors.
And if a website is too
sluggish then Google will not like it. And many new readers will just
impatiently click the back button in their browser and go somewhere else
online.
13. Think about security
before you get hacked.
I didn’t and I got hacked
several years ago because I used an old version of a plugin + an old version of
WordPress. And it was a few very stressful days before I got it sorted out.
I would recommend not
making my mistake. It will make your life a lot easier.
Here are 3 steps you can
use to make your WordPress website more secure:
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A better password +
username. Do a bit of googling to
find out how you can use a safer username and password for WordPress (and other
logins you may have in your life).
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Security plugins. You can find many free and highly rated plugins in your
WordPress plugin panel that will help you to beef up the security.
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Always keep your
WordPress installation updated to the latest version. You only have to press a button and it just takes a few
minutes. By doing so you avoid someone sneaking in through a security hole in
an older version of the software.
14. Speed is becoming
more and more important.
Nowadays speed is more
important than ever. People surf the web via smartphones and other devices in
record numbers and if you want to get them to read your website then you want
to it to load quickly. Otherwise those potential readers will likely hit the
back button and move on to someone else’s website.
How fast your website
loads is even an important factor in how high your website will place in Google
search results.
So it is critical to
think about how you can get that speed of your website up.
Let me share a few tips
that have helped me to get started with that:
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Step 1: Go to Tools at Pingdom and put in your website
address to see how many seconds it takes to load the website at this moment.
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Step 2: Look at what is not that important and you can remove from
the sidebar of your website. It could be badges from various sites, ads that
bring in very little revenue or extra images that do not fill much of a
function to your readers.
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Step 3: Install the W3 Total Cache plugin as mentioned above. It
will help you quite a bit with the speed of your website.
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Step 4: Stop displaying how many likes you have. If you have like
buttons on your posts from for example Facebook or LinkedIn that display how
many likes/upvotes you have from each social media network then that can drag
the load times down. I chose to stop displaying how many likes my posts got
from each network and only kept the buttons. It made a big difference. You can
also choose keep the number of likes but display buttons from fewer social
sites, maybe just 2-3.
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Step 5: Now go back to Tools at Pingdom and do another speed
test. How much faster is your website now?
15. Know how to not run
out of things to write about.
One of the most common
questions I get when I met new people in real life and I tell them about what I
do is this one:
“Don’t you run out of
things to write about?”
Many aspiring bloggers
have emailed me about this over the years and shared their worries and
difficulties with this.
I have sometimes had
trouble to come up with topics and content for new posts over the past 8 years
but it has frankly not been a big issue overall.
Let me share some of the
best tips that have helped to make the creation of new content into a
relatively easy and fun process.
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Always keep a capture
device close by. Ideas can come to you at
any time and if you don’t write them down then they can easily be forgotten and
lost. So write down every idea for a blog post that you get and then evaluate
if it’s a good and useable one later on. I use a memo app on my smart-phone for
this when I am out and about. And my computer when I’m at home.
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Find inspiration from
books, movies and conversations. You can get many ideas
for new posts by just keeping your mind open in your everyday life.
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Keep reading and
listening and pick up inspiration. Stay up to date and
deepen your knowledge about your niche. Read books and blogs about it. Listen
to podcasts and watch videos. When you have new ideas flowing into your mind
each week and month you’ll come with new stuff yourself. Or combine what you
have learned. Or you can share your experience with what you learned from
someone else.
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If you have already
written a lot about a topic, zoom in on a smaller subtopic. I have written about happiness many times. But I have also taken
out pieces from such posts about being grateful or overcoming perfectionism and
expanded those subtopics into full and deep posts.
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Write several posts about
a certain topic. If you have written about
the best fishing lures once then don’t be afraid to revisit the topic later on.
People need reminders to get inspired and to take action. And you’ll learn more
about the topic along the way and may have a slightly different view now that
you can share. Plus, you’ll get new readers that haven’t read what you wrote a year
ago.
16. Reminder: You don’t
have to publish a new post each week.
Plenty of people have
over the years said that you have to publish at least once a week to be
competitive and to grow your audience. I didn’t say that but I did post a new
article on my website nearly each week for years.
But some time ago I asked
myself: could I spend more time on 1-2 posts, publish less often and still get
new readers?
So I tried it. I scaled
back to publishing only 2-3 times a month for several months (instead of my usual
4-5 times).
What happened? Well, the
audience did not only grow. It grew faster.
Because I was going the
extra mile more often and I was writing better and more in-depth articles. And
so I got more new readers via Google search and had more hits that went viral
on social media.
17. Write headlines that
attract readers.
This can make a huge,
huge difference for how many will actually read your content or listen to your
podcasts.
If you don’t have a good
or a great title then few people will have a look. No matter how good the
content may be. So I suggest to do a bit of research on this topic. By doing so
you’ll give all that effort you put into your content the best chance it can
get.
A few of the best
templates of sorts for attractive headlines that I have used over the years
are:
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How to X: 7
Simple/Effective/Powerful Steps (or Tips)
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7/10/21 Smart Ways to X.
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The Quick and Simple
Guide to X.
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Famous Person’s Top 10
Tips for X.
18. Use images to create
more attractive posts.
I like to start most of
my articles with an appealing photo.
I think it sets an
intriguing, positive or exciting tone for people before they even start reading
the article.
It also helps an article
to pop and to stick out if it’s shared on for example Facebook, Pinterest or
other social sites. And that will help you to get more people to click and to
read or listen to what you’ve created.
I like using Unsplash for
many of my images. Flickr is good too, just remember to
check the license for the image so it can be used for the purpose that you want
it for (like for example in a commercial context).
19. Format for easy
readability.
A big mass of text for a
post can make a potential reader just sigh and turn around before they have
read your first few paragraphs.
So break your text up
instead.
Use bulletpoints. Images.
Subtitles.
And lots of white space
(more than you would use in a book or printed document since it is harder to
read on a screen without getting tired compared to a book page).
Make your post easy to
take in to both help your reader and yourself.
20. Get to know your
readers even better by using a simple survey.
After you have been at it
for a while and you have a small audience then one simple thing you can do
to be ever more helpful and to increase your audience – and income – from your
website is to use a simple survey.
You see, when I created
my first e-book in 2010 then I just put together some material I thought could
be good. The e-book did go on to sell well but that was mostly just luck. It
could have bombed and I could have spent months on something with little income
to show for it.
I highly recommend to not
take such risks with your energy, time, motivation or income.
Nowadays I usually do an
online survey from time to time for my readers.
I set it up at SurveyMonkey in
15 minutes or so. Then I put up a blog post and send an email about it where I
ask my readers to just take two minutes to fill it in so that I can help them
in an even better way.
I limit the surveys to
just two questions so as many as possible will actually answer the questions.
The two questions I used
in my most recent survey were:
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What is the # 1 topic,
problem or challenge would you like me to write an article/newsletter about? For this question I just leave an open text field where
people can write whatever they want.
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I am thinking about
creating a new product. How interested would you be in these practical,
step-by-step products? Here I list a number of
e-courses I am interested in creating and let people tell me how interested
they would be in these courses on a scale from 1-5.
My most recent survey
helped me to write some of the most popular posts on my blog. It helped me to
find out what courses I should focus on creating next.
Plus, it helped me to
understand that even though I was quite interested in creating one course my
audience’s interest in that course was very small.
So get to know your
audience better. Not only by reading the emails and comments you get.
Put in a few minutes to
create a simple survey and you’ll get great ideas for what content you should
focus on creating.
21. Add a frequently
asked questions section to your contact page.
When you have been at it
for a few months then you may notice that the same questions are emailed to you
over and over by your readers.
To decrease the amount of
email you have to process from your readers – especially the ones you are just
going to say no to most of the time anyway – simply write out and give an
answer to each of the most common questions you get.
For me that’s for example
if I publish guest posts, if I sell ads on my website and if I swap links.
I don’t do any of those
things and this simple FAQ section on my contact page saves me quite a bit of
time each year that I can use for writing and creating stuff instead.
22. Don’t be afraid to
spend a bit to grow (don’t make the same mistake I did).
For the first few years
of blogging I didn’t want to spend any money except if it was absolutely
necessary.
I would recommend not
making that mistake. Yes, hiring expensive developers or consultants for
several thousands of dollars might not be what you need.
But always trying to go
for the free or inexpensive option instead of investing a bit of money into
better hosting, premium plugins and programs can really hold you back.
Not all of my investments
into my website has paid off. But most have and in a very good way. In a way
that has caused me to many times say to myself: “Wow, I should have spent that
money years ago”.
Do your research to find
the best services and products in your price range. And don’t be afraid to
spend a bit of money to speed up the growth of your website.
23. Start planning
further ahead.
I found that I got more
traffic to my website and I did a better and smarter job when I started to not
just plan for the coming weeks but for 3 months at a time and when I also added
a rough 1 year plan.
Having to scramble for
new content for your website is not a good long term plan if you want to truly
add value to people’s lives and grow your audience.
But if you create a
realistic plan for how much time you’ll have for creating for your website in
the next 3 months and you fill that plan with what you think are good or great
ideas for new posts or podcasts then you will start creating some true hits
with readers or listeners (even if not all of those ideas will resonate as much
with your audience as they may do with you).
If you have started to
create a product of your own start adding time to work on that too to your
3-month schedule (and see how later parts of it can fit in into your rough 1
year plan).
And be prepared to revise
both your 3 month and 1 year plan several time because, in my experience,
you’ll discover things along the way that will either force you or inspire you
to make new decisions.
24. Be patient and find a
realistic road map.
Success rarely comes
quite as quickly as we may like. No matter in what area of life.
And no matter what you do
or dream about people will always have opinions and ideas. And that’s fine and
just life.
But the important thing
here is to be careful about who you listen to and whose advice you may take
action on.
Learn from people who
have actually done what you want to do. By doing so you can build a realistic
roadmap and time table towards your own success.
A few blogs that have
grown a lot, that are very successful and I have learned a lot from in recent
years and that keep me up to date are for example Smart
Passive Income by Pat Flynn and Quicksprout by
Neil Patel.
25. Almost all people
will be nice. So don’t let the fear of criticism hold you back.
When I started to write
online I was often nervous or fearful about what people would think about my
website or my latest post.
Now, first off, if a fear
of being criticized is holding you back from starting your own blog then I can
tell you that in my close to 9 years of blogging 97% or so of the comments and
emails I have gotten have been positive and supportive.
If anything, starting a
blog has added a ton of more support and kindness from people all around the
world to my life that I did not have before.
So in my experience,
there is little to fear. And much to gain.
But still, there will be
criticism from time to time. And even nasty attacking emails popping up in your
inbox.
What to do then? 3 tips
that help me are:
Really listen to the
criticism.
First, ask yourself: is
there something here that I do not want to hear but that could help me to
improve?
And if you like, ask the
one critiquing a follow-up question or two.
There is not always
something to learn but it is smart to at least keep your mind open so you do
not miss opportunities.
And if a whole bunch of
people share the same piece of criticism then always take time to really think
things over.
Realize: Not all
criticism you get is really about you.
It is easy to fall into
the trap of thinking that as soon as anyone criticizes you then you are to
blame and need to adjust how you do things.
But the truth is that a
quite a few people are hurting. They might be angry about something. Perhaps
they have had a bad day or year.
Or they have a job or
marriage they hate.
So they lash out to
release pent up negative emotions.
And you may just be in
the wrong place at the wrong time to get a really angry or upset email or blog
comment.
Don’t feed the trolls.
Some people will come in
and just try to troll you or attack your via comments or email. It is not that
common but it happens.
You don’t have to engage
this person or play along. Just delete such a comment or email and move on to
something else.
26. Write like you are
writing to a friend.
This is a simple but very
useful tip for setting right the tone, using the right language and to not get
performance anxiety when the amount of regular readers start to add up.
Don’t look at a new post
or newsletter as something going out to many people. Look at it and write it
like it was going to just one friend of yours (I have sometimes also used the
perspective of writing to my younger self).
27. Proofread your post
out loud.
If you do then it becomes
so much easier to see if a sentence needs some restructuring or to catch a
missing word or letter in your text before you publish.
I highly recommend doing
this one to get a better flow in your text and to reduce the number of
mistakes.
28. Check statistics,
social media and inboxes late in your day or hour of work.
No matter if you do this
full-time or just an hour a week I would recommend to focus on creating first
during the time you have available each week.
And to wait with checking
social media, your inboxes etc. to the end of your work hour or work day. Do
what matters the most for the growth of your website first to actually get that
important work done and to not get lost in procrastination on Facebook or
Instagram.
29. Don’t clutter the
website.
Know what is most
important and what you want your readers to focus on. Don’t confuse them with
too many options or a messy layout. Eliminate what is not essential.
For me the most important
things are:
§
Email subscribers.
§
My premium courses.
§
Social sharing.
30. Be real.
Share both your mistakes
and your successes.
Don’t just try to paint a
rosy and perfect picture of yourself.
I write a lot about my
failures, bad habits I used to have and how things do not always go perfectly.
And I think it’s a
strength if you can find that balance and be more human and real. Because
people will trust and listen to you more.
That’s at least what I do
when someone shares her ups and downs and what she has learned.
31. Be you.
This one ties into the
previous tip. Don’t just share your successes and setbacks.
Share who you are by:
§
Having a nice photo of
yourself on your website (I have one on my
contact page, start here page in the sidebar of all posts).
§
Writing about your life
and your interests on the Start Here
page.
§
Sometimes mentioning your
hobbies, what you are up to at the moment, an odd
quirk of yours or something that displays who you deep down are in what you
write or record.
Seeing you smiling or
doing whatever you do on your photo together with a quick biography and
sometimes a detail or two from your life in your newsletter creates more of a
human connection.
32. Create an income from
your first e-product.
This article is mostly
about how to start and create a successful blog or website. But I wanted to end
it by sharing a little bit about how I make a full-time living from my website.
Over the years I have
tried many ways to find an income from this website. Ads worked OK but not much
more than that. Promoting the best books from Amazon related to what I write
did not work so well.
The best way that I have
found to create an income is to create your own e-products. Like for example my
e-courses on self-esteem and on procrastination.
Here are a few quick tips
to help you to get started with that:
§
Start with what you are
passionate about. It will be hard to
keep going for weeks or months until you are done with your e-book or e-course
if you aren’t excited about the topic yourself.
§
Do a survey. After you have figured out maybe 3 topics or ideas for a
product it’s time to see what you readers want and need. Use the questions from
tip #16 to figure that out.
§
Break the project down
into small pieces. After you have
found the topic your audience is most interested in it’s time to get started
with your product. It may feel huge and daunting if you are just used to
writing blog posts.
So I highly recommend to write a plan for what you need to do to get it done and then break that plan down into small steps. Take just one small step at a time – like writing a couple of pages of a draft for chapter – to keep moving steadily forward and to not get stuck in procrastination.
So I highly recommend to write a plan for what you need to do to get it done and then break that plan down into small steps. Take just one small step at a time – like writing a couple of pages of a draft for chapter – to keep moving steadily forward and to not get stuck in procrastination.
Final Thoughts
There’s a lot of content
in this guide. Maybe you feel a bit overwhelmed.
To not procrastinate and
tell yourself that you’ll get started someday make a small start today:
1.
Come up with a good topic
and name for your blog or website.
2.
Take 5-10 minutes and
make good use of the special deal from Bluehost. Sign up for a 40% discount on your web hosting and register your
free domain name.
Then just take it step by
small step. Bookmark this page and go through each tip and apply them one by
one to your own website.
Reference
Article published by Karen Lamb
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